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More than half of Indians polled in a recent survey say that they prefer to purchase insurance to placing their money in fixed deposits.
The survey by marketing information company Nielsen shows that 54% of people in the country prefer to invest in the different insurance schemes, while only 34% opt for fixed deposits.
The exercise polled around 1,000 people across the cities like Delhi, Mumbai, Kolkata, Chennai, Bangalore and Hyderabad.
However, the most popular choice of all is gold with 58% of respondents naming it as their best investment option.
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