Life Insurers to sell Traditional Policies for Stability
The decline in the sales of unit-linked insurance plans (Ulips) policy has prompted the Insurance Regulatory Development Authority (IRDA) to consider making life insurers sell a minimum amount of traditional policies for business stability.
This would mean prescribing a minimum share of business from traditional policies in the overall portfolio of life insurance companies. Currently, these companies have full freedom to sell Ulips or traditional policies or a mix of both. Traditional policies are oriented towards protection and have participatory products that are eligible for bonus. Ulips, on the other hand, are seen as long-term saving instruments.
Any stipulation by IRDA on the proportion of traditional policies to be sold as part of the overall portfolio would effectively mean de-risking the life insurance business. It could help insurers to have a stable business and to continue servicing claims of policy-holders, especially when the markets are turbulent.
But IRDA may have to weigh the pros and cons of any such move as any “directed portfolio” could be perceived as an anti-reform measure. “Internationally, countries give flexibility to insurers to sell any policy. There is no stipulation on the business mix, between traditional policies and Ulips. But given the composition of Indian policy-holders, who are predominantly from rural and semi-urban areas, we could consider prescribing a minimum share of business from traditional policies in the overall portfolio of insurers





