What Is K.I.L.B?
In India, an outdoor campaign has been launched (OOH, TVC, Print) recently, asking users ‘Kyaa Aapko K.I.L.B hai?’ What is K.I.L.B is something that no one has any answers for, just that it seems short for Kill Bill 
. Indians have started searching the web left right and center wondering what K.I.L.B refers to.
And now the cat is out of the bag!! KILB is Kam Insurance Lene ki Bimari .
Shayad Kisi Idiot ne Line Banaya ? 
Tweet by Manuscrypts
But looks like an interesting way to talk about something as drab and dreary about Insurance!!
